And why there will never be one for the Oberlin Watch Company on the official Oberlin Watch Company online store - at least as long as I am running it ; )
I like a discount as much as the next guy. And no doubt that just like me, you get hundreds of emails, Facebook posts, etc. every week offering discounts. I mean, c'mon! Why should you pay full price when you can get it for 20, 30 or even 40% off? In the watch business, this has really gotten out of hand, as it creates distrust and uncertainty as to just what the real price of the watch is. If a watch is priced at $500.00, but then a "special" sale takes place every 6 weeks where the price is actually slashed by 30% or more, it does not exactly lend a lot of certainty as to the true value of the watch.
When I decided to fully commit and make a large production run of OBIE watches, I made the conscious decision to go against typical pricing and "semi-annual" sales practices. Owing to this, I also decided to sell the watch at what was a very fair (my suppliers and early reviewers said too low) price. At $97.97 I feel strongly that it is not only a fair price, but a better price than you will find for anything of similar quality. I am, of course, biased ; )
So for those of you out there waiting for a sale, discount code or coupon, I am sorry to tell you that it is not coming any time soon. But I do hope you can look past that and agree that for less than $100, the OBIE watches represent a good value.